Many life coaches start their own businesses, and an online presence is one of the keys to building their business, increasing awareness, and staying current in web searches. Although life coaching is often passed through word of mouth, social media presence is essential to a sustainable career in the industry. Men and women who choose life coaching should consider how to best present their expertise and style through blogging, if they have a website, or on other social media platforms. There are some top tips collected on those life coaches who are finding a great way to connect and market themselves through blogging. Although the idea of creating content may scare some life coaches, they should remember they are storytellers and the best listeners, so writing about life connects with everyone!
Get Vulnerable in Your Life Coach Blogs
If life coaches expect their clients to be vulnerable, they must also be vulnerable themselves. Vulnerability may include sharing one’s own stories to connect with others, as well as recounting an interesting event. A coach’s personal stories can be powerful and build instant connections with readers. When someone knows you have been through what they are walking through, they feel they can trust you because you understand. How one encounters and deals with hardships, challenges is interesting to others. Even talking about the journey to becoming a life coach is interesting to others!
The pros of sharing personal stories are that every life coach has experiences to share, which makes it easier to relate. Building trust and having relatable experience are critical to life coaches connecting with their clients. The cons of this type of blog post are that eventually you will run out of material to write about, and some people may view this as a self-centered approach to blogging. It is best to stick with issues that have enough distance that you can speak as an expert and delve into how you saw it impact other parts of your life.
Life Coaches Are Storytellers
Life Coaches are lifetime learners. They want to read, know more about others, and spend time learning about things happening that may become part of their coaching. Amazing stories of others overcoming adversity and showing determination can be re-shared through blogs that speak to readers. Everybody loves to read about others persevering and overcoming things that seemed impossible.
Blog readers can sense insincerity, which is why life coaches need to be thoughtful about the storytelling they do online. Discussing celebrities who overcome problems may not resonate with many readers, but the story of an average person overcoming significant challenges can be truly inspiring! Blogs should reflect a genuine interest and enthusiasm for the person the story is about.
The pros are that there is an endless stream of new stories one can draw from. The cons are that this does require time and research for the coach and may not be as relatable as the coach’s personal life stories.
Blog Posts About “How To”
Some life coaches may offer specific steps to their clients during sessions. Perhaps mediation, breathing, or simple “how-to” blogs could be a great draw. However, keep these simple, and it is okay to give a little away without risking a client thinking they don’t need you. It actually works the opposite in blogging – giving people helpful information makes them come back, and returning readers have a higher potential of becoming clients!
The pros are that they can be easy to write because the coach knows their stuff. The downside is that readers may lose interest if they’re not following your exact step-by-step guide. Additionally, this type of blog can be challenging to keep readers engaged, so watch for powerful content words to help with Search Engine Optimization (SEO) and keep it simple!
Vlogging for Life Coaches
Let’s be honest, some people are more natural on video than on the page, which is why vlogging is such a great concept that life coaches can easily use! Vlogging is a way to personally connect with those online, but they don’t always click on the video. If you choose to vlog, make eye contact, stay relaxed, and try to make it as professional as possible. Remember, all those vlogs that you watch have been edited, and they likely have the equipment to make it look perfectly natural.
Make It Personal
Every life coach must consider their target audience and tailor their blogs accordingly. Not everyone will like every blog, but the goal is to attract those in your target audience! At Life Purpose Institute, we collaborate with incredible life coaches who have something unique to offer. Blogging and vlogging are excellent ways to build your business and reach more people. The best way to move forward is to write down some initial thoughts, decide who you want to read your blogs, and then begin.
Consistency is also key in blogging, so try to do it regularly -this sends a great message to readers and potential clients. If you want to elevate your training and get certified in other life coaching tools, contact us today at 858-484-3400.