Is your website working for you?
As a life coach, one of the primary ways your potential clients learn about your practice is through your website. Having a clear description of who you are and what you offer is the first step in creating a connection that could turn into a lasting coaching relationship. Plus, your website is the initial impression a client has of your personality and professionalism. It’s so important to make that impression a really positive one.
Your website is one of your most valuable marketing tools and a key way to grow your coaching practice. But developing an effective website can also be a huge source of frustration, anxiety and embarrassment for many coaches. Not to mention the money and time that professional web design and development can cost.
The reality is that it doesn’t matter how beautiful your site is (or how much you paid for it.) If your website isn’t bringing you new clients, it isn’t working for you. When you find yourself with a website that isn’t bringing you the right clients, it might be time to reevaluate your online presence to see how you can make it really work for you.
How Does Your Website Stack Up?
Your website is a marketing tool that should be working for you 24/7. A good website will accomplish a number of important objectives for your coaching business:
- Builds credibility and trust.
- Offers information that serves your clients.
- Cultivates leads and consult calls.
- Positions you as an expert in the field.
- Gets you more of the right clients.
If you are realizing that your site is not doing all it can to grow your business, don’t worry. There are a number of simple tweaks and updates that you can do to make your site work for you. Let’s dive in!
5 Essential Elements of a Life Coaching Website
Who Do You Serve (and What Can You Do for Them)
People are looking for coaching for a reason. Maybe they want to improve their relationships, gracefully manage a life transition or discover their true life purpose. Whatever their goal, they want to know if you can help them. The best way to convince these clients that you are the right coach for them is to be really clear on who you want to serve and the specific outcomes you can help them achieve. Knowing this and communicating it clearly on your website will help you attract the type of clients that light you up.
A Fresh Blog
Blogging can be a big undertaking but it’s so important for getting your website seen and for positioning you as an expert in your field. A regularly updated blog is a great way to share valuable information with those who need it most. It can help you build trust with those clients who may be dipping their toes into the idea of coaching.
Basically, a blog gives you credibility as a trusted source of value and solutions for current and potential clients. Plus, blogging is a key way to boost your search engine rankings and be seen by more people online.
Visible Email Opt-Ins
Most visitors to your website will not buy on their first visit. That’s why it is critical to have email opt-ins throughout your website. If you can collect the email addresses of those who are interested in your coaching practice, you will have the chance to connect with them after they have left your site. Email newsletters and other valuable content are other avenues for you to showcase your personality and help potential clients see if you are the right fit for them.
Amazing Free Stuff
Piggybacking on the email opt-in tip above, you can entice website visitors to sign up for your mailing list by offering them valuable free content in exchange for their email addresses. Freebies like e-books, actionable guides and checklists can be great incentives for people to enter their email address. Not only do you have the chance to keep up communication with your website visitors, but you have already provided them with content that is useful and positions you as someone who can help them.
Coaching services can be a significant financial commitment for many people. If you’ve had great successes with previous clients, make sure to showcase them on your website. Potential life coaching clients are looking for results, and they will love seeing how you’ve helped others achieve their goals. Compelling testimonials from past clients are social proof that you can help people achieve their goals and live the lives they dream of.
Do you have these 5 essential elements of a successful life coaching website?
Growing a life coaching practice is not always easy. It takes time and commitment to cultivate a thriving business. At Life Purpose Institute, we know that building a successful coaching business is more than just knowledge and desire. That’s why our curriculum provides extensive instruction on how to build, market and maintain a life coaching business. We have some of the most experienced instructors who know how to help you create a business you love.
What tips do you have for making your life coaching website work for you?