Authentic Marketing – Be Yourself and Attract Paying Clients to you
You have many natural valuable gifts and talents. You also exude a unique essence, which are qualities that people experience by just being in your presence. For example, you might exude warmth, kindness, safety, connection, peace, sincerity etc. These are all things that can attract paying clients to you.
Why not make marketing easy? Pick things where you get to be yourself.
Let’s say you naturally talk to strangers and meet people when you are out and about. Something about your essence naturally draws people who want to talk to you. Why not offer them a free consultation or invite the person to a free workshop you’re having?
People always come to you to talk about their problems? Why not hear more about their problems, tell people how you can help them, and about your services? If it’s people you know, ask them if they know other people that have problems and challenges that could benefit from some support. Offer to do a free consultation to them.
Enjoy being on social media? Grow your network and get to know more people. Try new social media platforms.
I personally felt very comfortable giving speeches and connecting with groups. Do you enjoy public speaking?
Do you have a talent for writing? Why not write social media posts, articles, or blog posts?
If you participate in your community, offer what you think would appeal to that group of people. Let’s say you go the PTA at school and are active in your kid’s school. Why not do a presentation at PTA or network with people in the school for services you could provide to parents. Let’s say you go to a yoga studio and offer a Free Class or Session to improve their health and wellness.
In other words, be who you are and assess more consciously how you can be yourself and market naturally.
There’s a great quote ”Be yourself. Everyone else is taken”. You will find natural opportunities and reasons to connect with people.
A coaching business is a people and connection business. Connect with a caring heart and be of service to others. Clients will naturally be attracted to work with you.
Authentic Marketing- How Coaches Attract Paying Clients-Prospects
Everyone has many natural gifts and talents. Everyone exudes a unique essence, which are qualities that people experience by just being in your presence. For example , you might exude warmth, kindness, safety, connection, peace, sincerity etc. These are all things that can attract paying clients.
The easy marketing approach we use at Life Purpose Institute, is to be who you are and use your natural gifts and essence to attract paying clients.
Let’s say you are someone who naturally talks to strangers and often meet people when you are out and about. There is something about your essence that naturally draws people to talk to you, so you might offer them a free consultation or free workshop.
Let’s say people always open up to you and talk about their problems. You might ask them questions to learn more, and communicate how coaching can help and about your services. If it’s people you know ask them if they know others that have problems or challenges and could use some support? Then offer to do a free consultation for them.
If a coach enjoys being on social media, that is a good way to grow your network and get to know more people.
Another avenue for attracting clients is to give talks and workshops. I personally felt very comfortable giving speeches and connecting with groups. Do you enjoy public speaking?
Do you have a talent for writing? Why not write social media posts, articles, or blog posts?
If you participate in your community offer what you think would appeal to that group of people. Let’s say you go the PTA at school and are active in your kid’s school. Why not do a presentation at PTA or network with people in the school for services you could provide to parents. If you go to a yoga studio offer free workshop or a complimentary session to improve their health and wellness.
In other words, be who you are and assess more consciously how you can be yourself and market naturally.
There’s a great quote ”Be yourself. Everyone else is taken”. You will find natural opportunities and reasons to connect with people.
A coaching business is a people and connection business. Connect with a caring heart and be of service to others. Clients will naturally be attracted to work with you.