How to Attract Clients as a New Life Coach: Practical Strategies for Success

Strategies To Attract Clients As A Life Coach

So, you just got your life coaching certification, and now you’re ready to start your business and get clients! But you might be wondering how to do that. It’s a challenge that many new coaches face, but you don’t need to worry. This article is going to give you doable strategies that will help you start attracting clients and build your coaching practice right now!

1. Utilize Your Passion:

Instead of trying to be everything to everyone, think about what lights you up as a coach. Maybe it’s helping people make career changes, or perhaps you’re passionate about supporting parents through the challenges of parenthood. Whatever it is, find your passion and own it. When you focus on what you love and what you’re good at, you’ll naturally attract clients who resonate with your vibe.

2. Show Up Online:

You don’t need a fancy website or thousands of followers on social media to attract clients, but having a solid online presence definitely helps. Start by creating a simple website that highlights who you are, what you do, and how you can help. Then, use social media to start sharing valuable content that speaks to your ideal clients. It could be tips, insights, or even personal stories that demonstrate your coaching approach. There are also companies like Growthware that can help you create an impressive online presence designed to drive growth.

3. Get Personal:

Networking doesn’t have to feel salesy. It’s all about building genuine connections with people who could potentially benefit from your coaching. Reach out to friends, family, and acquaintances and let them know about your new business and certification. Consider attending local meetups, workshops, or networking events where you can meet like-minded individuals. Remember, it’s not about selling; it’s about building relationships. 

4. Offer Mini-Sessions:

Instead of waiting for clients to come to you, why not offer them a little taste of what coaching with you would be like? Offer free or low-cost mini-sessions where potential clients can experience your coaching style firsthand. Use this time to listen to their challenges and show them the value of working with you. It’s a low-pressure way to attract clients and build trust.

5. Ask for Referrals:

Don’t be afraid to ask your current clients, friends, or connections if they know anyone who could benefit from your coaching services. Referrals are one of the most powerful ways to attract clients because they come with built-in trust. Plus, happy clients are usually more than happy to spread the word about how awesome you are.

6. Keep Learning and Growing:

Just because you’ve got your certification doesn’t mean your learning journey is over. Invest in yourself by attending workshops, taking courses (especially ones accredited by the ICF), or getting additional certifications that align with your coaching niche. Life Purpose Institute offers niche certifications that might be of interest. Not only will this make you a better coach, but it’ll also show potential clients that you’re committed to your craft and always striving to improve.

7. Stay Consistent and Patient:

Building a coaching practice takes time and effort, so don’t get discouraged if you don’t have a full roster of clients overnight. Stay consistent with your marketing efforts, keep showing up authentically, and trust that the right clients will find their way to you. Rome wasn’t built in a day, and neither is a thriving coaching practice. 

In the end, attracting clients as a new life coach is all about being authentic, building relationships, and showcasing the value you bring to the table. Follow these practical strategies, stay true to yourself, and watch as your coaching practice grows and flourishes. You’ve got this!

Fern is the Founder and Director of the Life Purpose Institute, Inc. Before working as a coach; she was a mental health counselor, social worker, and career counselor. She developed her unique coaching method in 1984 and has assisted thousands of people in her coaching practice in making positive life and career changes. Fern developed a strong and compelling vision to help people discover their purpose, move forward in all areas of their life, and create a life they love.

After serving for many years as a Life Coach and licensed therapist in her private practice, she began training coaches internationally to perform this important work. Fern wrote and developed comprehensive manuals and materials for the Life Coach Certification and Spiritual Coach Training Programs.

Want to learn more about the programs at Life Purpose Institute? Schedule a Free Consultation to speak one-on-one with a Program Specialist and get all your questions answered.