20 Ideas for Repurposing Content to Grow Your Life Coaching Practice
Producing content is an essential part of serving our current clients and community, as well as attracting the right target audience to our coaching practice. When most people think of content they may think of social media posts or blogs, but content is any information that is directed toward an end user (in your case, your ideal potential clients).
While we know creating in this way is important, from time to time we may find ourselves sitting in front of the computer with no new ideas of what to share or create. We may have a one track mind as to what we can offer or utilize in our practice.
We hope you will use the ideas below as inspiration to open your mind to other possibilities for utilizing your expertise and gifts to reach more potential clients and grow your practice.
Start By Returning to Your Most Popular Offering.
It can be easy to brush off past successes and be eager to move on to bigger and better things, but don’t throw away what’s worked for you in the past just because it’s “old news”.
Spend some time reflecting on how you have attracted most of your clients. What was it that led them to you? Think through the path that brought the majority of ideal clients your way and revisit the messaging or content that was the start of their journey to working with you.
Now it’s time to get creative. How can you utilize this content or information in other ways to reach more people? Look through the list below and see if anything stands out as an option for repurposing the valuable content you’ve already created. Perhaps you can turn a workshop into an online course? Or an individual program into a group offering? Write down any ideas that stand out to you and get started in exploring different avenues!
20 Ideas for Repurposing Content:
- Public Speaking
- Social Media Posts
- Email Marketing
- Case studies
- Online Courses
- Video Lessons
- Group Coaching Programs
- Community Challenges
- Announcements/Company News
- Live Videos
- Free Downloadables – top tips, checklist, etc.
Stay Focused on What You Enjoy.
Once you have your list of ideas for utilizing content elsewhere, ask yourself “what feels most fun?” Many coaches think they have to do what everyone else is doing, but if you’re spending the majority of your time doing something you feel resistant to or doesn’t feel like the right way to convey your particular message it’s time to find what works better for you.
There are so many options for how to share your message. If you’re new to coaching, play around with different options to see what feels natural to you and what attracts the right people to your practice. It’s not one size fits all, find what fits you.
Remember, you don’t always have to rack your brain for new ideas. We want to give most of our energy to our clients and that means you shouldn’t be spending hours on end trying to think of something to write for a social media post. Use what’s worked well for you in the past, follow what feels most fun to you and don’t be afraid to venture into new avenues!